Wednesday, 25 January 2017

La garde robe Dacron 70



A really nice peasant/folkwear inspired collection by Dacron, which was available for 40F in 1970 through Prisunic, the chain of French department stores famed for its low cost products. It also got me thinking about some of my other favourite Dacron Polyester adverts from around the same period, particularly the commercials made for television and cinema viewers which were narrated by Ken Nordine, the American voiceover and recording artist best known for his series of Word Jazz albums. If you haven't seen them or heard of him yet, you're in for a treat on both counts via the two examples that I have included in this post. Lots more links to further information about Ken, as well as the Prisunic chain stores at the end of the page too! 







                                                 






                              The Stranger - a 1971 Levi's commercial, narrated by Ken Nordine.




                                             
Yet another, animated psychedelic gem from Levi's, narrated by Ken Nordine. Check out the 'Dacron Polyester' whisper at approximately 0:26 seconds into the commercial.


                                            IMAGE CREDIT & LINKS

Image scanned from Elle Magazine 23rd February 1970 with thanks to Brad Jones, Photographer uncredited. Further information about the Prisunic retail outlets here, Discover more about the heritage of DuPont (manufacturers of Dacron) established in 1802 by E.I. du Pont here. Further reading about the rise and rise of manmade fibre in the excellent 'Nylon - The Manmade Fashion Revolution' by Susannah Handley, published by Bloombury Books in 1999 here. Visit Ken Nordine's Word Jazz Website here. View The Eye is Never Filled, the 90 minute film directed by Ken Nordine (2005), which sets a compilation of his "Word Jazz" performances to abstract images here. Stare With Your Ears - part 1 of a short documentary profiling the 'spoken word' of Ken Nordine here. And finally, some words of encouragement in these troubled times, I Want You to Know ...''You're Getting Better'' - Ken Nordine here.


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